Privacy Policy | It's The Royal Way
It's The Royal Way
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Privacy Policy

Effective Date: May 9, 2026  ·  It's The Royal Way, LLC

This Privacy Policy describes how It's The Royal Way, LLC ("Company," "we," "us," or "our"), collects, uses, stores, and shares information about you when you visit our website at itstheroyalway.com, use our Services, or communicate with us. We are committed to protecting your privacy and handling your personal information responsibly. Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

Submit an application or inquiry form: name, email address, phone number, and any business information you choose to provide
Engage our Services or enter into a retainer agreement: name, email address, phone number, billing address, and payment information
Communicate with us by email, phone, or SMS: the content of those communications
Subscribe to SMS communications: your mobile phone number

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

IP address and approximate geographic location
Browser type, operating system, and device information
Pages visited, time spent on pages, and referring URLs
Cookies and similar tracking technologies (see Section 5)

1.3 Information from Third Parties

We may receive information about you from third-party sources, including social media platforms when you interact with our content or advertisements, and our payment processor regarding transaction status and fraud prevention.

2. How We Use Your Information

We use the information we collect to:

Evaluate your application and communicate about fit and availability
Provide, manage, and deliver the Services you have engaged
Process payments and manage your retainer billing
Send transactional communications including confirmations and service notifications
Send marketing communications and newsletters where you have consented to receive them
Send SMS messages related to your engagement and the Services (see Section 6)
Provide client support and respond to your inquiries
Comply with legal obligations and enforce our Terms of Service
Detect and prevent fraud, abuse, and security incidents

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party vendors and service providers that perform services on our behalf, including our CRM and automation platform provider, email hosting and business communications providers, email delivery services, and payment processors. These service providers are contractually obligated to use your information only as necessary to provide services to us and in compliance with applicable privacy laws.

3.2 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

3.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

4. Data Retention

We retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:

Client data is retained for the duration of your active engagement plus 30 days following conclusion
Payment records are retained for 7 years as required by tax and accounting laws
Communications records are retained for 3 years
Marketing opt-out records are retained indefinitely to honor your preferences

Upon request, we will delete your personal information subject to our legal retention obligations. Requests for deletion may be submitted to the contact information in Section 13.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze traffic, and support our marketing activities. The types of cookies we use include:

Essential cookies: necessary for the website to function and cannot be disabled
Analytics cookies: help us understand how visitors interact with our website
Marketing cookies: used to deliver relevant advertisements and track campaign effectiveness

You can control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of our website.

6. SMS Communications

By providing your mobile phone number and opting into our SMS program, you consent to receive text messages from us at the number provided. Standard message and data rates may apply. We use automated systems to send SMS messages. You may opt out at any time by replying STOP to any message.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, access controls on a need-to-know basis, and secure payment processing through PCI-compliant processors.

While we take reasonable precautions to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

8. Children's Privacy

Our Services are intended for adults aged 18 and older and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we may have collected information from a child under 13, please contact us immediately.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or request deletion of your data, the right to opt out of marketing communications, and the right to data portability. To exercise any of these rights, please contact us using the information in Section 13. We will respond within 30 days.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to delete your personal information, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated Privacy Policy on our website with a new effective date. Your continued use of our Services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

12. GDPR — International Users

If you are located in the European Union, European Economic Area, or United Kingdom, we process your personal information based on the following legal grounds: contract performance, legitimate interests, consent, and legal obligation. Your information may be transferred to and processed in the United States. We implement appropriate safeguards for such transfers, including standard contractual clauses where required.

EU/UK individuals have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal information in accordance with applicable law.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

It's The Royal Way, LLC

Mailing address: P.O. Box 10403, Wilmington, DE 19850

Email: [email protected]

Website: itstheroyalway.com

© 2026   It's The Royal Way  |  Katrina Payne

P.O. Box 10403 · Wilmington, DE 19850

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